Introduction: The Rise of a Gymnastics Icon
Few athletes have transformed their sport the way Simone Biles has. With a dazzling career full of record-breaking achievements and boundary-pushing performances, Biles has become more than just a gymnastics legend—she’s a global brand. As of 2025, Simone Biles net worth is estimated at $25 million, a figure that reflects not only her athletic dominance but also her success as a marketable and influential public figure.
From her humble beginnings in Columbus, Ohio, to standing atop Olympic podiums with gold medals in hand, Biles’ story is a testament to resilience, excellence, and savvy financial decisions. She’s not only the most decorated gymnast in history, but also one of the richest. And unlike many athletes whose income relies solely on competition, Biles has diversified her earnings through smart branding, partnerships, and business ventures.
In this article, we’ll explore the full scope of Simone Biles’ net worth, breaking down where her money comes from, how she’s built a financial empire beyond the gym mat, and what her legacy means for the next generation of athletes. Whether you’re a fan, a fellow gymnast, or simply curious about how champions turn fame into fortune, this guide gives you a closer look at the woman behind the millions.
Simone Biles’ Net Worth in 2025: Breaking Down the Numbers
As of 2025, Simone Biles’ net worth is estimated at $25 million, according to several financial sources including Celebrity Net Worth, Yahoo Finance, and Parade. This impressive figure reflects a steady accumulation of income over the past decade through a blend of elite athletic performance, brand partnerships, business ventures, and media appearances.
While Olympic athletes in the United States receive relatively modest payouts for medals, Biles’ financial power has come from leveraging her global recognition into multimillion-dollar endorsement deals. She has become one of the most marketable athletes in the world—on par with sports icons like Serena Williams and Michael Phelps—not because of her medal count alone, but because of her influence, integrity, and personal story.
Here’s a breakdown of the major contributors to her $25 million net worth:
- Endorsements and sponsorships: Over $20 million in deals with top brands including Athleta, Visa, Uber Eats, Wheaties, GK Elite, and United Airlines.
- Olympic and world championship earnings: Estimated career prize money totaling in the high six figures, which is modest compared to endorsement income.
- Gold Over America Tour (GOAT): A highly successful national gymnastics tour that grossed tens of millions.
- Media appearances and documentaries: Paid interviews, TV guest spots, and her own docuseries have contributed additional income.
- Merchandise and licensing: Simone-branded leotards, apparel, and accessories generate significant annual revenue.
Though she faced setbacks in competition, such as withdrawing from events at the Tokyo 2020 Olympics due to mental health concerns, Biles’ brand only grew stronger as she became a leading voice in athlete wellness and empowerment. Her ability to bounce back, compete at elite levels again, and continue expanding her public presence has made her not just a gymnastics star, but a lasting figure in the world of sports and culture.
Endorsements and Sponsorships: The Bulk of Her Earnings
For Simone Biles, endorsements have been the cornerstone of her financial success. While many athletes rely primarily on prize money or salaries, Biles has built a lucrative personal brand that attracts top-tier sponsors across industries. Her status as the most decorated gymnast in history, combined with her authenticity and strong moral stance on mental health, makes her exceptionally appealing to companies seeking long-term brand ambassadors.
Breaking Down Her Major Endorsement Deals
Biles’ endorsement portfolio is both extensive and diverse. According to reports from financial analysts and sports marketing experts, her brand deals have earned her over $20 million to date. Some of her most notable partnerships include:
- Athleta (a Gap Inc. brand): In 2021, Biles made headlines by parting ways with Nike and signing with Athleta, citing the brand’s values and focus on women empowerment. This wasn’t just a symbolic move—it became a turning point in her commercial appeal. Athleta co-sponsored her Gold Over America Tour and continues to release exclusive Simone Biles collections.
- Visa: A long-standing Olympic sponsor, Visa has featured Biles in numerous marketing campaigns, especially during Olympic years. Her presence has enhanced the brand’s association with excellence and perseverance.
- GK Elite: As the leading gymnastics apparel company, GK partnered with Biles to launch her own line of signature leotards and activewear, which continues to sell strongly.
- Uber Eats and Subway: These campaigns extended her reach beyond sports audiences, showing Biles’ mainstream appeal in everyday American culture.
- United Airlines, Beats by Dre, and Wheaties: Each of these brands has used Biles as a symbol of strength, resilience, and elite performance, further diversifying her image across sectors.
Why Brands Choose Simone Biles
Biles represents more than just athletic prowess. She is widely admired for her courage to speak out on mental health, her advocacy for survivors of abuse, and her professionalism both on and off the mat. Brands see in her a powerful combination: someone who performs at the highest level and stands for meaningful change.
Her endorsement deals are also strategic and values-driven. Instead of signing every offer that comes her way, Biles often chooses partnerships that align with her beliefs. This selectiveness has helped her maintain credibility with fans and deepen the value of her brand.
Projected Earnings Ahead
With Biles returning to top form and continuing to compete in international events, her market value remains high. Analysts predict that her endorsement income could increase by several million more in the years leading up to the next Olympic cycle. Even beyond competition, Biles is expected to remain a prominent figure in advertising, much like Michael Jordan or Serena Williams have done in their respective sports.
Olympic Winnings and Competitive Income
While Simone Biles’ wealth is largely driven by endorsement deals, her earnings from competitions—including Olympic medals, World Championships, and domestic events—have played a foundational role in building her reputation and brand. However, it’s important to note that competition winnings represent a relatively small portion of her $25 million net worth.
How Much Do Olympic Medals Pay?
In the United States, athletes don’t receive millions for winning medals. Instead, they are awarded bonuses by the United States Olympic & Paralympic Committee (USOPC), which pays:
- $37,500 for each gold medal
- $22,500 for silver
- $15,000 for bronze
With a total of 7 Olympic medals (including 4 golds, 1 silver, and 2 bronzes), Biles has earned approximately $145,000 in Olympic medal bonuses alone. While modest in comparison to her endorsement revenue, these bonuses are a reward for elite performance on the world stage.
World Championships and Domestic Events
Simone Biles has won 30 World Championship medals, a feat unmatched by any gymnast in history. Though these competitions offer less prize money than the Olympics, there are still financial incentives from the International Gymnastics Federation (FIG) and national sponsors. Estimated earnings from World Championship winnings and performance-based stipends total in the low six figures over her career.
Additionally, as a member of Team USA, Biles receives stipends from USA Gymnastics and other performance-based funding through Olympic training programs. These help cover training costs, travel, and living expenses, particularly in non-Olympic years.
Appearance Fees and Exhibitions
Outside of formal competition, Biles has earned money through exhibition events and public performances. The Gold Over America Tour, which followed the Tokyo Olympics, paid her a significant fee—estimated to be in the seven-figure range—as the headliner and creative force behind the tour.
She also commands high appearance fees for participating in national gymnastics events, collegiate exhibitions, and international showcases, further boosting her athletic income.
In Perspective
While Biles’ competition-related earnings may not rival her sponsorship deals, they remain a critical part of her career and legacy. They’ve provided not only income but also credibility and influence, forming the foundation that enabled her commercial empire to grow. Her Olympic medals may not be worth millions directly, but they are the reason her brand commands multimillion-dollar deals.
Business Ventures, Media Appearances, and Tours
Beyond the mat and marketing campaigns, Simone Biles has diversified her income through a series of smart business moves, media engagements, and high-profile tours. These ventures have not only expanded her influence but also contributed significantly to her overall net worth—helping solidify her financial independence for years to come.
Gold Over America Tour (GOAT): A National Sensation
One of Biles’ most lucrative and personally driven projects was the Gold Over America Tour, launched after the Tokyo 2020 Olympics (held in 2021). This gymnastics and entertainment showcase was created to celebrate female athletes and give them a platform beyond traditional competition.
- The tour featured elite gymnasts, dazzling choreography, and empowering messages focused on mental health, self-worth, and confidence.
- It visited over 30 cities across the United States and grossed an estimated $19 million in ticket sales and sponsorships.
- Biles was not only the star performer but also co-producer, giving her a substantial share of the profits.
This tour was a major shift in the gymnastics world—transforming Simone from an athlete into a full-fledged entrepreneur and showrunner.
Media Appearances and Television Deals
Simone Biles’ story, achievements, and resilience have made her a compelling figure for the media. Her television and streaming appearances include:
- The Simone Biles Story on Lifetime, a biographical TV movie that added to her visibility and revenue.
- Simone vs Herself, a Facebook Watch docuseries that explored her personal and professional challenges leading up to Tokyo 2020.
- Appearances on The Today Show, The Ellen DeGeneres Show, Dancing with the Stars, and other mainstream platforms, many of which come with appearance fees or promotional tie-ins.
These projects have helped Biles reach a broader audience beyond sports fans and contributed to her earnings while reinforcing her brand as a role model.
Product Lines and Merchandising
In partnership with GK Elite, Biles launched a signature line of leotards that remain popular among young gymnasts and fans. Her products routinely sell out, and her licensing agreements ensure that she receives a percentage of every sale.
There are also branded collaborations in fitness, apparel, and accessories through Athleta and other partners, which generate recurring income from royalties and joint ventures.
Public Speaking and Advocacy Work
Simone Biles is in high demand as a speaker at corporate events, universities, and sports forums. Her speeches often focus on topics such as:
- Overcoming adversity
- Mental health and wellness
- Leadership and excellence in performance
Top motivational speakers can command fees in the $100,000+ range per appearance, and Biles is among the most sought-after in the sports world. Her advocacy also extends to supporting survivors of sexual abuse and promoting safer environments in sports—a mission that has strengthened her public trust and brand loyalty.
The Power of Diversification
What sets Simone Biles apart financially is her ability to go beyond the role of an athlete. She’s a performer, producer, businesswoman, and advocate. These roles not only supplement her income but ensure her financial relevance long after she retires from competition.
How Simone Biles Spends Her Wealth
With an estimated net worth of $25 million, Simone Biles has the financial freedom to enjoy the rewards of her hard work while also making intentional and meaningful choices about how she spends her money. Unlike many young celebrities who make headlines for lavish lifestyles, Biles’ spending reflects a balance of smart investments, personal enjoyment, and generous giving.
Real Estate and Home Life
In 2020, Biles purchased a custom-built home in the suburbs of Houston, Texas. The stunning residence, which she occasionally shares on social media, includes:
- A spacious open-floor plan with luxury finishes
- A private gym and training space
- Ample outdoor space for her French bulldogs and personal privacy
While the exact value of the property is private, it’s estimated to be worth well over $1 million, and she reportedly paid for it outright—without a mortgage. Her home not only provides comfort but also reflects her grounded, family-oriented lifestyle.
Cars and Personal Luxuries
Simone Biles owns a small collection of luxury and performance vehicles, including a Mercedes-Benz G-Class SUV and other high-end cars. However, she is not known for flaunting excessive wealth or extravagant spending. Her social media often highlights modest pleasures like vacations, fashion, and gifts for loved ones, rather than flashy displays of wealth.
Travel and Experiences
Biles enjoys traveling with family and friends, especially during her downtime between training cycles. Her Instagram and interviews feature glimpses of:
- Beach vacations in tropical destinations
- Couple’s getaways with her husband, NFL safety Jonathan Owens
- High-end hotels, spa retreats, and cultural experiences
These trips are a well-earned break from her intense training and public life—and are part of how she maintains balance and mental health.
Family Support and Generosity
Simone Biles has long been close to her family, particularly her parents, who adopted and raised her after early childhood instability. She’s spoken publicly about how much their support meant to her, and in return, she’s used her success to support them financially and emotionally.
Biles has also helped support her siblings, contributed to household expenses, and given back to her hometown community in various ways.
Philanthropy and Giving Back
Biles is committed to using her platform for good. She supports numerous causes, particularly those focused on:
- Mental health awareness
- Survivors of sexual abuse
- Youth sports access and inclusion
She has partnered with organizations that provide therapy, counseling, and safe spaces for young athletes, and has donated both time and money to these initiatives. While the exact amounts are private, her involvement is active and ongoing.
A Lifestyle of Intention, Not Excess
Despite her millionaire status, Simone Biles remains grounded. Her spending habits reflect who she is—disciplined, thoughtful, and intentional. Whether it’s a comfortable home, a luxury car, a gift to a sibling, or a donation to a meaningful cause, Biles ensures her wealth supports her values and future.
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Conclusion: A Legacy Beyond Gold
Simone Biles’ journey from a foster care system in Ohio to becoming a multi-millionaire global icon is nothing short of extraordinary. Her estimated $25 million net worth in 2025 is not just the result of her unmatched dominance in gymnastics—it is the product of her strategic vision, personal strength, and unwavering authenticity.
Unlike many athletes whose wealth disappears after retirement, Biles has built a sustainable financial foundation through:
- Smart, values-based endorsement deals
- Entrepreneurial ventures like her nationwide gymnastics tour
- A powerful media presence and public speaking career
- Careful money management and long-term planning
More importantly, Biles has used her platform to redefine what success looks like for women in sports. She’s opened doors for gymnasts to be more than competitors—to be entrepreneurs, advocates, and cultural leaders. She has also courageously shared her struggles with mental health, breaking stigmas and starting critical conversations on a global scale.
Financially, Simone Biles is not just surviving—she is thriving. But her net worth is only one part of the legacy she is building. Her true wealth lies in the inspiration she offers to young athletes, especially girls of color, who now see a path not only to the podium but to financial and personal freedom.
As she continues to shape her future both in and out of competition, one thing is clear: Simone Biles’ influence will endure long after her final dismount. Her story is not just about gold medals—it’s about turning talent into a transformative legacy.
FAQs About Simone Biles’ Net Worth
How much is Simone Biles’ net worth in 2025?
As of 2025, Simone Biles’ net worth is estimated at $25 million, according to sources like Celebrity Net Worth, Parade, and Yahoo Finance. This wealth comes largely from endorsements, tours, media deals, and strategic business ventures.
What are Simone Biles’ biggest endorsement deals?
Her most prominent partnerships include Athleta, Visa, GK Elite, Uber Eats, Subway, United Airlines, and Beats by Dre. Her Athleta deal is especially notable, as it replaced her previous Nike partnership and emphasizes values-driven branding.
How much did Simone Biles earn from the Olympics?
Biles earned around $145,000 in Olympic medal bonuses from the U.S. Olympic & Paralympic Committee for her 7 Olympic medals. While this is a modest figure, it laid the foundation for her much larger commercial success.
Did Simone Biles make money from the Gold Over America Tour?
Yes. Biles co-produced and headlined the Gold Over America Tour, which grossed an estimated $19 million. She earned a significant portion of the profits from ticket sales, sponsorships, and merchandise.
Does Simone Biles still compete in gymnastics?
As of 2025, Simone Biles is actively training and has returned to elite competition, with eyes on future international events. Her comeback has reignited interest in gymnastics and expanded her brand value.
How does Simone Biles spend her money?
Biles spends her wealth thoughtfully. Major expenses include her Texas home, luxury vehicles, travel with family and friends, and charitable giving focused on youth sports, mental health, and survivor advocacy. She also supports her family and lives a lifestyle that reflects both comfort and humility.
Is Simone Biles involved in philanthropy?
Yes. Biles is a vocal advocate for mental health, athlete safety, and access to youth sports. She donates time and money to causes aligned with these issues and works with organizations focused on empowering young athletes.
Will Simone Biles’ net worth continue to grow?
Highly likely. With ongoing endorsement opportunities, potential media projects, and continued public interest, her brand shows no signs of slowing down. Even after retirement, Simone Biles is poised to remain a powerful figure in sports and beyond.
