1. Introduction: From Podcast Host to Multi-Millionaire
Alexandra Cooper—better known to millions as Alex Cooper, the bold and unfiltered voice behind the hit podcast Call Her Daddy—has quickly become one of the most influential media personalities of the digital age. What started as a casual, candid conversation about dating and life in New York has evolved into a multi-platform brand that has redefined modern podcasting. As of 2025, Alex Cooper net worth is estimated to be $60 million, a staggering sum that reflects not only her talent but her sharp business instincts.
Born on August 21, 1994, in Newtown, Pennsylvania, Alex’s journey into fame began with a passion for media and storytelling. She studied film and television at Boston University and initially worked in sports media before shifting gears. In 2018, Cooper co-created Call Her Daddy, a raunchy, honest podcast that quickly captured public attention for its unapologetic takes on sex, relationships, and pop culture.
But her success didn’t stop with a viral podcast. Cooper took the reins of her career, turning Call Her Daddy into a cultural phenomenon and eventually securing a record-breaking licensing deal with Spotify that catapulted her into the ranks of the wealthiest podcasters in the world. Unlike many content creators who fade after a flash of success, Cooper has continued to evolve—expanding her reach with business ventures, launching a production company, and even signing additional multi-million-dollar contracts.
Her rise wasn’t just about charisma behind the mic. It was about owning her narrative, knowing her value, and turning her brand into a lasting empire. In the sections that follow, we’ll explore how Alex Cooper built her fortune, the deals that made headlines, and how her influence continues to shape media, business, and women-led entrepreneurship.
2. The Spotify Deal That Changed Everything
When Alex Cooper signed an exclusive licensing deal with Spotify in June 2021, the podcasting world took notice—and so did the financial world. The deal, worth a reported $60 million over three years, was not only groundbreaking for a woman-led podcast but also one of the most lucrative in podcast history. It placed Call Her Daddy alongside giants like Joe Rogan’s The Joe Rogan Experience, signaling that Cooper’s voice wasn’t just popular—it was profitable.
Before the Spotify deal, Call Her Daddy was hosted under Barstool Sports, where it quickly became one of their top-performing shows. However, after public contract disputes and a much-discussed split with her original co-host Sofia Franklyn, Cooper took full ownership of the podcast. That independence positioned her perfectly for a major licensing opportunity—and Spotify was ready to invest.
The agreement granted Spotify exclusive streaming rights to Call Her Daddy, effectively making the show available only on their platform. The $60 million wasn’t just for content—it was a bet on Cooper’s ability to maintain and grow her massive audience. And she delivered. By the end of 2021, the podcast ranked among the top globally, with listeners tuning in weekly for her candid interviews and empowering monologues.
This deal did more than increase her visibility—it significantly boosted Alex Cooper’s net worth, cementing her status as a media mogul. It also opened doors for brand collaborations, merchandise sales, and other monetization streams, all while solidifying her reputation as a savvy negotiator who knew her worth in a male-dominated space.
Critically, the Spotify deal marked a shift in podcasting economics, especially for women in the industry. Alex Cooper became the face of a new era where female creators could command deals on par with—or even exceeding—their male counterparts. And while the Spotify deal was a massive milestone, it was just the beginning of her broader empire.
3. Business Moves Beyond ‘Call Her Daddy’
While Call Her Daddy remains the heart of Alex Cooper’s brand, her empire has expanded far beyond podcasting. With her eye firmly on the future, Cooper has leveraged her platform to become a multifaceted entrepreneur—creating content, launching companies, and building one of the most recognizable personal brands in digital media. These bold business moves have played a crucial role in elevating Alex Cooper’s net worth to the $60 million mark.
The Unwell Network: A Bold New Venture
In 2023, Cooper launched The Unwell Network, a Gen Z-focused media company designed to amplify diverse and unfiltered voices. As founder and CEO, she signed breakout talents like TikTok star Alix Earle and former Bachelor contestant Madeline Argy—proving she wasn’t just a star, but a savvy talent scout and executive.
The Unwell Network produces podcasts, social media content, and digital campaigns aimed at audiences craving authenticity over perfection. This move positioned Cooper not only as a content creator but as a content curator, drawing comparisons to media moguls like Kris Jenner and Reese Witherspoon. The brand’s rapid rise and successful partnerships have added millions to her revenue portfolio.
SiriusXM Deal: Bigger and Bolder
In August 2024, Cooper signed another game-changing contract—this time with SiriusXM, in a deal reportedly worth $125 million over three years. Unlike the Spotify deal, which was strictly licensing, the SiriusXM agreement gives Cooper more creative control and opportunities to expand her media footprint across platforms, including live events and cross-channel distribution.
This deal reflected her evolution from podcast host to full-fledged media executive, confirming her ability to negotiate on par with the biggest names in entertainment.
Brand Partnerships & Merchandise
Cooper’s influence extends into the fashion and lifestyle sectors as well. She’s partnered with major brands like Skims, Jimmy Choo, and Peacock, where she served as a correspondent for the 2024 Summer Olympics. These collaborations reflect her strong presence among millennials and Gen Z, making her a valuable ambassador for brands seeking relatability and reach.
She’s also successfully launched and marketed her own merchandise, with early campaigns raking in hundreds of thousands in sales—driven largely by her loyal fanbase, nicknamed “Daddy Gang.”
Alex Cooper’s business ventures show that she’s more than a podcasting pioneer—she’s a strategic powerhouse who understands branding, content, and consumer behavior. These moves continue to add serious value to her net worth, placing her firmly in the league of top-earning digital entrepreneurs.
4. Lifestyle, Real Estate, and Personal Spending
With a net worth estimated at $60 million, it’s no surprise that Alex Cooper enjoys the fruits of her labor—but her spending habits reveal a mix of luxury, intentionality, and deep personal values. Rather than flashy extravagance, Cooper’s lifestyle reflects a balance of high-end comfort and grounded self-awareness, much like her public persona.
Real Estate: Luxury Meets Privacy
In 2022, Alex Cooper purchased a stunning home in Studio City, Los Angeles for a reported $10 to $11 million. The private, modern estate features high ceilings, expansive outdoor space, and sleek interiors perfect for recording sessions and content creation. The property not only provides a personal oasis but also functions as a brand extension—some episodes of Call Her Daddy have been recorded there, blending business with lifestyle seamlessly.
In 2024, she also bought a new home for her parents, showcasing her commitment to family and gratitude for her support system. This generous gesture further endeared her to fans, who often praise Cooper for staying grounded despite her massive success.
Fashion and Personal Style
While Cooper can certainly afford luxury brands—and does partner with names like Jimmy Choo—her personal wardrobe often leans toward comfort and relatability. She’s famously a fan of UGG boots, sweatpants, and cozy loungewear. In interviews, she’s stated that she prefers “real comfort over red carpets,” reinforcing her brand as approachable and authentic.
Still, she isn’t afraid to indulge in fashion when it counts. From designer pieces at premieres to custom outfits for magazine shoots, Cooper knows when to elevate her style to match her media stature.
Spending on Self-Care and Wellness
Alex also prioritizes wellness, both mentally and physically. She invests in therapy, skincare, fitness, and her inner circle—areas she often discusses on Call Her Daddy. This candid approach to self-care resonates with her audience and aligns with her broader brand message: taking control of your mental, emotional, and financial well-being.
A Smart and Grounded Millionaire
Despite her millions, Cooper isn’t known for reckless spending. Her investments seem thoughtful—homes that provide security and privacy, business ventures that align with her personal values, and spending habits that emphasize authenticity. In many ways, she models financial success that’s both aspirational and relatable, particularly to young women building their own careers.
Alex Cooper’s lifestyle proves that wealth doesn’t have to be loud to be powerful. Her real estate moves, personal priorities, and grounded mindset all reflect a woman who knows how to spend with purpose—while still enjoying her well-earned success.
5. The Unwell Network: Building a Media Empire
In 2023, Alex Cooper took one of the boldest steps of her career by launching The Unwell Network, a Gen Z-focused media company designed to amplify unfiltered, honest, and relatable voices. With this move, Cooper officially transitioned from podcast host to media executive, expanding her reach and solidifying her place as a visionary in the entertainment industry.
What Is The Unwell Network?
The Unwell Network is a content studio and talent incubator that produces podcasts, social-first video content, and brand partnerships for a new generation of creators. Its mission is clear: to represent voices that are raw, real, and often overlooked by traditional media. This aligns perfectly with Cooper’s own brand, which has always thrived on transparency and emotional authenticity.
From the start, Cooper positioned Unwell as more than a vanity project. She brought on influential creators like:
- Alix Earle, a TikTok star known for her candid “Get Ready With Me” videos and social commentary.
- Madeline Argy, a UK-based digital personality with an edgy, introspective style that resonated with international audiences.
Together, these creators—under Cooper’s leadership—formed a new wave of digital storytelling, reaching millions weekly through podcasts, Instagram reels, TikToks, and long-form interviews.
Why It Matters
The Unwell Network isn’t just a content platform; it’s a strategic play in the media business. With this venture, Cooper has created:
- New revenue streams through advertising, partnerships, and licensing.
- Brand equity independent from Call Her Daddy, allowing for long-term growth.
- An industry pipeline where she mentors and profits from upcoming stars.
This move echoes the success of digital empires built by figures like Oprah Winfrey and Kim Kardashian, but tailored for the Gen Z and millennial audiences who value vulnerability, inclusivity, and empowerment.
How It Impacts Her Net Worth
Although exact financials from The Unwell Network haven’t been publicly disclosed, reports suggest the brand has secured multi-million dollar sponsorships and major platform deals. It has also boosted Alex Cooper’s valuation in the business world, giving her an entirely new avenue to scale her wealth—and her influence.
With The Unwell Network, Cooper has proven she’s not just a creator who struck gold—she’s a builder of sustainable businesses. It’s this foresight and execution that continue to push Alex Cooper’s net worth higher each year.
read more Kai Cenat Height
6. Conclusion: Alex Cooper’s Legacy and Net Worth in Perspective
Alex Cooper’s story is more than a tale of fame—it’s a masterclass in owning your brand, knowing your value, and building an empire from scratch. What began as an edgy, unfiltered podcast in 2018 has grown into a global media powerhouse led by a woman who refuses to be boxed in. Today, Alex Cooper’s net worth of $60 million is the direct result of her creativity, courage, and business savvy.
Her path wasn’t traditional. She didn’t rise through corporate ranks or rely on Hollywood studios. Instead, Cooper built her audience organically, spoke authentically, and made her own rules in an industry that wasn’t always welcoming to women—especially those talking boldly about topics that were once taboo.
From her historic $60 million Spotify deal to her $125 million SiriusXM agreement, Cooper proved she could command—and sustain—major contracts. And with the launch of The Unwell Network, she’s shaping the future of content by lifting up new voices and creating space for a new kind of media: honest, diverse, and creator-led.
But perhaps the most remarkable aspect of Cooper’s success is her relatability. Even with millions in the bank, she still shares personal struggles, laughs at her own mistakes, and invites listeners into the vulnerable corners of her life. She’s not just building a media brand—she’s creating a community.
As the media landscape continues to evolve, Alex Cooper is not just riding the wave—she’s helping direct its course. Whether through strategic partnerships, new content formats, or mentoring rising creators, her influence will likely shape podcasting, digital media, and female entrepreneurship for years to come.
7. FAQs About Alex Cooper’s Net Worth
Q1: What is Alex Cooper’s net worth in 2025?
As of 2025, Alex Cooper’s estimated net worth is $60 million, primarily earned through podcast deals, media ventures, and brand partnerships.
Q2: How did Alex Cooper become so rich?
Cooper’s wealth stems from her exclusive $60 million Spotify deal, her $125 million SiriusXM contract, brand sponsorships with major companies like Skims and Jimmy Choo, and her media company, The Unwell Network.
Q3: What is The Unwell Network?
Founded by Cooper in 2023, The Unwell Network is a Gen Z media brand that produces podcasts and digital content. It’s also home to creators like Alix Earle and Madeline Argy.
Q4: Does Alex Cooper still host Call Her Daddy?
Yes, Alex Cooper continues to host Call Her Daddy. As of 2025, the show is part of her SiriusXM partnership, which grants her more creative control and broader distribution.
Q5: How much did she earn from Spotify?
Her Spotify deal, signed in 2021, was worth $60 million over three years. It was one of the highest-paid podcast contracts at the time and significantly boosted her net worth.
Q6: Does Alex Cooper own any businesses?
Yes, besides her podcast, she owns The Unwell Network, a digital media company. She’s also involved in product collaborations and merchandising.
Q7: Where does Alex Cooper live?
She owns a luxurious multi-million-dollar home in Studio City, Los Angeles, and reportedly purchased another property for her parents in 2024.
Q8: Is Alex Cooper considered one of the top female podcasters?
Absolutely. She’s not only one of the highest-paid female podcasters but also one of the most influential figures in the digital content space today.
